The Association of Digital Marketing Professionals (ADMARP) has unveiled six judges for the 2026 ADMARP Digital Product Growth Awards, bringing together industry professionals to recognise achievements in marketing, product development, artificial intelligence and the creator economy ahead of the inaugural Digital Product Growth Summit in Lagos.
The judging panel comprises Olukoya Olubolade, Adewale Fatoki, Fridel Makun, Petra Bidemi Muolokwu, Kayode Abass and Victor Okafor.
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The six judges are expected to assess entries across the awards’ categories, drawing on their professional experience to identify outstanding contributions to the digital marketing and product growth landscape.
The awards will form part of the inaugural ADMARP Digital Product Growth Summit 2026, scheduled for Friday, November 27, at 157 Gardens Event Centre, Ilupeju, Lagos.
The summit, themed “Great Marketing Does Not Start at Campaign, It Starts at the Product,” will bring together professionals across marketing, product development, technology and business to examine how organisations can build, position and scale digital products in African markets.
The theme highlights a growing emphasis on integrating marketing strategy with product development, encouraging businesses to consider customer needs, product value and user experience before launching promotional campaigns.
Rather than relying solely on advertising to generate demand, this approach places greater emphasis on developing products that solve meaningful problems, deliver consistent value and encourage customer loyalty.
The ADMARP Digital Product Growth Awards will feature 11 categories spanning marketing, product growth, artificial intelligence and the creator economy.
Winners are expected to be announced during the summit, providing a platform for recognising professionals and initiatives contributing to the development of the digital economy.
The organisers said the judging panel would bring together industry expertise and diverse perspectives to evaluate entries and recognise outstanding talent across the participating fields.
Physical attendance at the summit will be free, with capacity limited to 1,000 participants.
The event will also be streamed online, allowing professionals unable to attend in person to participate remotely.
The awards and summit come amid growing interest in digital product development, AI-enabled marketing and creator-led business models across Africa.
As companies increasingly compete for digital audiences, the ability to connect product quality with effective marketing and sustainable growth has become an important consideration for businesses.
Through the inaugural summit and awards, ADMARP aims to create a platform for industry engagement, knowledge-sharing and recognition of achievements in digital product growth.
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With six judges now announced and 11 award categories planned, attention will turn to the entries and eventual winners when the event takes place in Lagos on November 27, 2026.
