Nollywood veteran Adesqueen Jayeola returns with a powerful shift to digital platforms and purposeful storytelling
Chief Dr Mrs Oluwayemisi Adesqueen Jayeola, a Nollywood marketer-producer and founder of AdesqueenTV, on Friday in Lagos announced a return to the spotlight with a renewed focus on digital storytelling aimed at social impact.
Also read: Nigeria records 53% drop in food prices as FG cites early agricultural recovery
The move signals a transition from traditional film platforms to social media spaces, where the filmmaker plans to share content centred on societal values, faith, and relationships.
Known for shaping Yoruba cinema marketing and production, Jayeola built a strong reputation within African entertainment.
Through AdesqueenTV, Chief Dr Mrs Oluwayemisi Adesqueen Jayeola created a distinctive storytelling style that blends cultural heritage with modern narratives.
Industry observers say the development reflects a wider shift within Nollywood.
Established creatives are increasingly embracing digital channels to reach broader and younger audiences.
Sources familiar with the project describe the initiative as bold and transformative, positioning Chief Dr Mrs Oluwayemisi Adesqueen Jayeola as a leading voice in purposeful content creation.
Rather than follow trend-driven cycles, the new content slate focuses on depth and quality.
Early indications suggest productions designed to educate, inspire, and entertain audiences.
The return also highlights a continued commitment to cultural preservation. Chief Dr Mrs Oluwayemisi Adesqueen Jayeola remains known for integrating indigenous values into contemporary storytelling, a strength analysts believe will resonate widely online.
While many industry peers have reduced their visibility, Chief Dr Mrs Oluwayemisi Adesqueen Jayeola has sustained influence behind the scenes.
The latest development marks a calculated effort to expand that impact in a rapidly evolving media space.
Insiders added that the initiative includes active engagement across major social platforms, where the filmmaker aims to connect directly with audiences and build a community around meaningful narratives.
Also read: Nigeria records 53% drop in food prices as FG cites early agricultural recovery
Early reactions within the industry suggest the return could shape new standards for digital storytelling within Nollywood and beyond.
David Okere is a journalist and contributor to Freelanews.com, covering business, governance, public affairs, and human-interest stories with a commitment to accuracy, balance, and public interest reporting.
