The Association of Digital Marketing Professionals, ADMARP, has unveiled a 20-person lineup of speakers and moderators for the inaugural Digital Product Growth Summit, scheduled for Friday, November 27, 2026, at 157 Gardens Event Centre, Ilupeju, Lagos, as the professional body seeks to bring marketing, product, technology and leadership conversations closer together.
The one-day summit, which will run from 9am to 5:30pm and also stream online, is built around the proposition that product decisions increasingly shape the effectiveness of marketing campaigns, customer retention and long-term business growth.
Also read: What Emmanuel Emefienim’s story teaches us about Nigeria’s possibilities
ADMARP’s official summit platform describes the gathering as Africa’s first cross-functional growth summit, bringing together marketers, product managers, founders, CEOs, CTOs and other growth professionals.
At the centre of the programme is the theme, “Great Marketing Does Not Start at Campaign, It Starts at the Product”, a position ADMARP has used repeatedly in its build-up to the event.
The association argues that marketing cannot be separated from the quality of the product being promoted.
In one of its explanatory pieces, ADMARP wrote: “Most marketing problems are product problems wearing a marketing costume,” pointing to issues such as weak onboarding, confusing pricing and poor user experience as challenges that advertising alone cannot solve.
The newly announced speaker lineup reflects that broader approach.
Among those listed are Ayoola Ogunyomi, growth strategist and co-founder of Useumbrella; Jelil Adedoyin, Digital Marketing Manager at Reckitt Sub-Saharan Africa; Leye Makanjuola, Founder and CEO of Intense Group; and David Onyeneke, Founder of Brief Creative.
Also joining the speaker lineup are Israel “LadiSpeaks” Ogunseye, Founder of Subify; Dr Victor ‘Gbenga Afolabi, Group CEO of Hazon Holdings and founder of Eko Innovation Centre; Bello Ibrahim Olaoluwa, Head of Digital Products and Distribution at RhythmX Distro; Uchenna Innocent, Founder of Radoss.Agency; and Oyindamola Michaels, an iGaming and sports betting industry leader.
The wider list includes Dafe Richards, marketing professional and content creator; Echezona Agubata, a technology leader with experience in banking and financial services; Iwalola Sobowale, founder of Usability for Africa; Olumide Akinsola, Country Director Nigeria at DigiTax and Namiri Technology Limited; Timothy Ukaegbu, Performance Marketing and Growth Specialist; and Dr Seyi (Shay) Ogebule, product leader and author of The STEMnologist.
Recent ADMARP announcements show that the speaker rollout is still active.
Timothy Ukaegbu, for example, has been presented as a growth specialist whose experience spans user acquisition, return-on-ad-spend optimisation and lifetime-value growth across African markets.
Bello Ibrahim Olaoluwa has also confirmed his participation, describing his planned contribution as a conversation around the intersection of music, technology, digital products and Africa’s creative economy.
His work at RhythmX Distro includes digital distribution infrastructure for thousands of independent African artists across hundreds of digital service platforms.
The moderator lineup features Olaoluwa Tejuoso, Rehanat Ojeniyi, Omolara Kehinde, Chioma Jennifer Eze and Rony Unachukwu, with professional backgrounds spanning finance, product management, banking, brand communications, business development and product marketing.
Rather than following the structure of a conventional marketing conference, the summit is designed around three content spaces. The main stage will focus on leadership and business vision, including opening keynotes, a C-suite panel and founder conversations. A second space will concentrate on marketing and growth, while a third will examine product, technology and artificial intelligence.
That structure reflects the central argument behind the event: that the teams responsible for building a product should not operate separately from the people responsible for taking it to market.
ADMARP’s August publication explained the thinking behind the summit in practical terms, noting that marketers are often handed products after critical decisions about pricing, onboarding, features and customer experience have already been made. The association says bringing the functions together earlier could help organisations address growth problems at their source.
The event also comes as Nigeria’s digital economy continues to create more overlap between marketing, technology, data, artificial intelligence and product development. That convergence is reflected in the backgrounds of the announced speakers, which span FMCG, fintech, financial services, technology, advertising, media, iGaming and the creative economy.
ADMARP, which says it was founded in 2017, currently describes itself as representing more than 2,000 digital marketing professionals across Nigeria and the diaspora. The organisation says its earlier conferences grew from about 400 participants to a 1,000-person event in 2018, before the new summit expanded its focus beyond marketing alone.
The summit will also introduce the ADMARP Digital Product Growth Awards, with 11 categories covering areas across marketing, product growth, artificial intelligence and the creator economy. The awards are intended to recognise work across the wider growth function rather than marketing alone.
Physical attendance is free but limited to 1,000 participants, while the summit will be available online for those unable to attend in person.
ADMARP says membership is not required, opening the event to marketers, product managers, founders, executives, technology professionals, creators and students.
Independent event listings and industry reports have also confirmed the November 27 date, venue, free admission and hybrid format.
Some earlier promotional material referred to a wider virtual audience of up to 5,000 participants, while ADMARP’s current official site describes online attendance as unlimited.
With speaker announcements still being released, the final programme could expand beyond the 20-person lineup announced in the latest industry report.
ADMARP’s official summit platform currently advertises “22+” speakers, suggesting additional names may still be added before the November gathering.
For ADMARP, the summit represents a shift from treating digital marketing as a standalone promotional function towards a broader conversation about how products are conceived, built, positioned, distributed and scaled.
Also read: What Emmanuel Emefienim’s story teaches us about Nigeria’s possibilities
For participants, the programme is expected to place those normally separate conversations in the same room, with product experience, customer behaviour, technology and commercial growth forming the common thread.
