Busha digital money app launch marks the exchange’s shift from crypto trading into broader financial services across Nigeria and emerging markets
Busha Technologies Limited co-founder and Chief Executive Officer Michael Adeyeri announced that the licensed cryptocurrency exchange had completed a major brand refresh and evolved into a full-service digital money application serving users across Nigeria and Kenya.
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The Busha digital money app introduces a redesigned logo, a new mobile interface and a broader range of financial products combining cryptocurrency and traditional money management tools.
The company said the changes reflect a strategic shift from pure crypto trading towards a single financial platform for everyday use.
Michael Adeyeri said the company was built originally as a regulated gateway to digital assets but had grown into something more expansive.
Michael Adeyeri said the goal was to enable Africans to manage their entire financial lives within one trusted application.
Busha Technologies Limited was one of two digital asset exchanges granted operational licences by the Securities and Exchange Commission in 2024 under the Accelerated Regulatory Incubation Programme.
The regulatory framework was designed to integrate early operators into formal oversight following the release of the Rules on Virtual Asset Service Providers in 2022.
Co-founder and Chief Operating Officer Moyo Sodipo said the product rollout would occur in phases, beginning in Nigeria before expanding into additional emerging markets.
Moyo Sodipo said the company’s approach prioritised careful development, user feedback and long-term sustainability.
Alongside the rebrand, Busha Technologies Limited launched new services including local currency savings accounts offering interest and asset-backed lending products starting with cryptocurrency.
The lending feature allows users to access short-term liquidity without selling digital assets, preserving longer-term investment positions.
The company said the redesigned application focuses on clarity and ease of use for both first-time users and experienced traders.
The announcement comes amid rapid growth in digital finance adoption across emerging markets, driven by stronger regulation, rising financial literacy and demand for alternatives to traditional banking.
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Busha Technologies Limited said the platform currently serves more than one million users across Nigeria and Kenya and plans further expansion as new features are introduced.
Peculiar Adirika is a journalist and contributor to Freelanews.com, covering news, business, and public affairs.
