MultiChoice announces Showmax shutdown after 10+ years, promising subscribers a smooth transition and continued investment in digital content

MultiChoice, parent company of DStv and GOtv, has announced plans to discontinue its streaming platform Showmax following a strategic review aimed at strengthening its digital offerings.

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The company, which launched Showmax in South Africa in 2015 before expanding across multiple African countries, informed subscribers in a message on 5 March that the platform will continue operating for the time being, with no immediate action required.

A statement from MultiChoice read: “Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future. We understand that this news may raise questions. Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes.”

The company promised to provide detailed timelines and transition guidance ahead of the shutdown, stressing that protecting the customer experience remains a top priority.

“Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation, and partnerships to deliver the best possible entertainment experience to our customers,” the statement added.

The announcement follows the recent approval of Canal+’s acquisition of MultiChoice, though the company has yet to clarify potential impacts on employees or alternative services for current Showmax users.

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With increasing competition in the streaming sector, MultiChoice’s move reflects a shift towards consolidating digital operations while maintaining focus on premium content for its broader subscriber base.