Brand of the Year 2025: Public voting now open

Vote now for Brand of the Year 2025 as MTN, Heineken, Cussons Carex, and Goldberg compete for Nigeria’s most prestigious marketing award

Brand of the Year 2025 contenders have been announced by the Nigerian Marketing Awards® (NMA), with public voting officially open from 29 October to 5 November 2025.

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Following an extensive evaluation by the Awards Decision Council (ADC), composed of top marketing leaders in Nigeria, four standout brands have emerged as finalists for this year’s coveted title. The nominees are:

• MTN
• Heineken
• Cussons Carex
• Goldberg

These brands have distinguished themselves through innovation, consumer engagement, and sustained marketing excellence in Nigeria’s competitive market.

“The Brand of the Year category reflects the voice of the people and celebrates the power of brands that truly connect with consumers,” said Mr. Tony Agenmonmen, Founder and Convener of the Nigerian Marketing Awards®.

“It remains one of the most exciting and competitive categories, recognising the brand Nigerians believe has made the greatest impact this year.”

The winner of Brand of the Year 2025 will be unveiled at the Nigerian Marketing Awards® Night on 15 November 2025 at The Jewel Aeida, Lekki, Lagos.

Public votes can be submitted via the official Awards website: [www.nma-ng.com/voting](http://www.nma-ng.com/voting).

Since its launch in 2022, the NMA has become Nigeria’s premier platform for marketing and brand excellence, earning accreditation from the UK-based Independent Awards Standards Council (IASC) and endorsement from leading national marketing and communication bodies, including ARCON, NIMN, AAAN, EXMAN, NIPR, and OAAN.

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This year’s competition promises to be fierce and exciting as Nigerians have the final say in determining which brand will claim the top marketing honour.

David Okere