Dangote Salt community engagement campaign reached artisans, traders and consumers in Kano through Eid-themed outreach activities
Dangote Salt has expanded its consumer outreach efforts in Kano through a series of engagements with artisan communities, market traders and consumers, highlighting the importance of salt in traditional industries and everyday life.
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The initiative, organised as part of the company’s Eid engagement activities, took representatives of Dangote Salt to Yan Mota, one of Kano’s historic tanning communities renowned for its longstanding contribution to leather production in West Africa.
During the visit, artisans discussed the critical role salt plays in preserving and treating animal hides before they undergo processing.
The company also presented 50kg industrial bags of Dangote Salt to members of the tanning community.
The outreach later moved to the Kofar Mata dye pit, where local craftsmen demonstrated traditional textile dyeing techniques.
Artisans at the site explained how salt is used in fabric treatment and dye preparation, helping to maintain consistency and quality throughout the dyeing process.
Dangote Salt also distributed 50kg industrial bags to members of the dyeing community.
According to the company, the visits were designed to strengthen ties with communities whose livelihoods are closely linked to its products.
The Dangote Salt community engagement campaign concluded at Sabon Gari Market, where Dangote Salt and Dangote Seasoning organised a consumer activation involving traders, shoppers and residents.
Participants interacted with product displays and attended educational sessions focused on nutrition, food preparation and healthy consumption habits.
Speaking during the event, Sales Operations Manager at NASCON Allied Industries Plc, Salisu Balarabe, said traditional markets remain essential spaces for connecting with consumers.
“Markets remain at the heart of our communities and everyday interactions,” Balarabe said.
“Bringing this experience directly to people allows us to engage beyond transactions and build stronger relationships with consumers and trade partners.
We are committed to ensuring that people not only know our products, but also understand the value they bring into homes and daily life.”
A notable feature of the activation was a wellness session led by medical practitioner Amina Sa’id Muhammad, who addressed participants on refined and iodised salt, nutrition and general wellbeing.
The session provided traders and retailers with an opportunity to ask questions about iodine intake, salt consumption and related health concerns.
Discussions also explored the role of salt in hydration, muscle function and overall health, while addressing common misconceptions about its use.
Head of Marketing at NASCON Allied Industries Plc, Zainab Abbas, said the campaign reflected the company’s commitment to building stronger relationships with consumers at the community level.
“At Dangote, we believe brands become stronger when they become part of the communities they serve,” Abbas said.
“This activation is not only about showcasing our products. We want consumers to see Dangote Salt and Dangote Seasoning as part of everyday life and part of the moments that bring families and communities together.”
Adding a human-interest dimension to the event, actor and musician Umar M Shareef made a special appearance, interacting with traders and visitors before entertaining the audience with a performance.
Field Sales Officer at NASCON Allied Industries Plc, Kamal Jibrin Yakubu, thanked members of the market community for their participation and enthusiastic response.
“Today was about more than bringing products closer to people,” Yakubu said.
“It was about meeting people where they are, listening, engaging and creating experiences that leave a positive impact. We appreciate the warmth and enthusiasm from everyone who joined us.”
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According to the company, the Dangote Salt community engagement campaign reflects ongoing efforts by Dangote Salt and Dangote Seasoning to deepen consumer connections across traditional industries, local communities and retail markets.
Victory Emmanuel is a journalist and contributor to Freelanews.com, covering news, business, and public affairs.
