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‘Engine of growth’ QShop’s technology-driven solution improves opportunities for Nigeria SMEs

The shifting nature of regulatory and operating environments that affect MSMEs worldwide requires innovative solutions that improve their ability to adapt to changes. The stakes are higher with accelerated technological adoption triggered by the COVID-19 pandemic. To this end, QShop, a technology-driven e-commerce platform founded in 2020, is on a mission to help Small and Medium Enterprises (SMEs) succeed in a technologically driven world.

SMEs are referred to as the “backbone of the economy” or “engine of growth for development”. These titles were conferred due to their significant role in alleviating poverty, facilitating local and international trade and creating job opportunities. By providing an affordable e-commerce solution through QShop, SMEs in emerging markets can enhance their ability to achieve business objectives and improve contributions to economic growth, through technology.

By simplifying Africa’s e-commerce ecosystem and website setup, many entrepreneurs who would otherwise struggle with the complexity of running a business online can do so with a few clicks. QShop equips SMEs with the tools and resources crucial to successfully running an e-commerce business.

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QShop’s integration with financial partners like Stripe, Flutterwave, Paystack and recently Providus Bank gives merchants the freedom to receive funds seamlessly and in any currency.

QShop’s recent partnership with Providus Bank has reduced payment processing time, allowing businesses to receive store credit for transactions in as little as one hour.

Additionally, QShop supports technology integration with Facebook Pixel, Instagram, and Google Analytics. This allows merchants to set up their stores in minutes, improve consumer engagement and measure growth.

Since the launch of QShop, there has been significant traction amongst merchants. Over 10,000 SMEs have signed up, and USD500,000 has been processed in combined merchants sales.

Speaking at a media briefing Tarebi Alebiosu, Founder, QShop, said: “During the pandemic, we found that technology was one of the major factors that helped many small businesses survive. However, many struggled to navigate the complexity of integrating technology into their businesses’ day-to-day running. Therefore, we developed QShop, a mobile-first solution, in late 2020 to make e-commerce technology adoption for small businesses affordable. Simply put, we are helping small businesses to sell online and scale easily. QShop is deeply integrated with social media allowing for a seamless and easy setup; most stores are up and running in 2 mins or less.”

Also commenting, Harrison Hammond, Head of Technology, QShop, said: “At QShop, we want to help customers grow from zero to a hundred with technology. We serve as the middle man to bring all the tools- websites, inventory, payment channels, logistics -to one place. SMEs currently inundated with the complexity of technological integrations can start with QShop.”

QShop’s long term growth plan is underpinned by a focus on boosting growth for retail-focused businesses. Hence, merchants can expect platform upgrades that include access to credit, markets, and business training.

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