Sarz streaming revenue Nigeria remains low due to economic challenges, despite high promotion costs and growing local music demand

Nigerian music producer Osabuohien Osaretin, popularly known as Sarz, has attributed the country’s low music streaming revenues to economic conditions that limit consumers’ purchasing power.

Also read: Burna Boy declares Fela the only artist above him

Speaking on the Afropolitan podcast, Sarz highlighted the stark contrast between earnings from one million streams in the United States, which range from $3,000 to $5,000, and Nigeria, where the same number of streams generates only $300 to $500.

He noted that marketing and promotion costs remain largely similar in both regions.

“This disparity exists because subscribers in Western countries pay far more, reflecting stronger economies. Nigerians love music and want to support artists, but most cannot afford premium subscriptions,” Sarz explained.

The producer emphasised that the current economic climate restricts the growth potential for Nigerian artists despite strong local engagement.

He added that improvements in the country’s economy would allow for more sustainable revenue streams for entertainers.

Sarz said, “We have done very well with the resources we have, overcoming many obstacles. People listen to music across the country, but if they cannot stream, it is not due to lack of interest but limited financial means. How do we empower them? That comes back to government intervention and economic improvements.”

Also read: ‘#The14thHeadies’ Here is the complete list of winners

The interview sheds light on the financial realities of Nigeria’s music industry and the challenges artists face in monetising digital platforms despite a vibrant fan base.